Urban transit app with real-time transit tracking; providing accurate wait times and seat availability.
After interviewing college-age commuters, we found that there is a common frustration with the lack of a reliable, accurate and easy to use transit app.
Our world moves fast, which means your transit app has to keep up. Meow Mapper was created to make using public transit a breeze, taking the guess work out of traveling via the CTA system. It provides accurate wait times, a real-time map with the location of your bus/train, estimated seat availability and nearby restaurants and shops powered by Google maps.
The name Meow Mapper started as a joke among our development team. We had used it as a placeholder until a "real" name was decided upon. As we continued through the ideation process for the app, we became attached, so it stuck. It's fun, it's cute, it's memorable.
Once we decided on the name, I knew we needed an equally fun mark. Something that would make our target audience pause and take a second look, but also something that felt trustworthy. I created it to be a literal representation of the name—a cat (Meow) and a location icon (Mapper) put together.