© 2017 by Sarah Impola. All rights reserved.

ILLINOIS SCIENCE COUNCIL

rebrand

This is work from an on-going project for Illinois Science Council with a team of four designers. ISC is an organization with the motto, "science for the curious". They were in need of an updated brand that is inviting and accessible.

The mark:

I created this mark to allude to science, but not one specific area of science. It is a play off their current atom motif, but is meant to be more broad. This mark can represent chemical structures, biological compounds or ideas branching off in different directions; everyone who looks at it will see something different. This is the final logo chosen by our client.

BEFORE

AFTER

Marks that didn't

make the cut:

After numerous rounds of logo roughs, revisions and Illustrator files, we wound up with a massive pile of science-y logos. These are only a few of the roughs I created throughout the design process.

What's currently

in the works:

Now that we have our logo, color palette and typography set we are working on a website redesign, email newsletter revamp, social media applications and event branding.

 

Here's a sneak peak of imagery and the direction we are headed.