Metro Client Appreciation 2019
The biggest event we host is our Metro Client Appreciation Event, bringing in almost 2,000 local clients. This annual event is held at the Minnesota Zoo, and I got to created the event branding for it.
Because this event is family-oriented and fun, I went with whimsical line drawings of animals the zoo has. The line drawings were rendered keeping our value of simplicity in mind, which is why they are very minimal.
The main form of communication with this event is via email. Clients would receive a handful of emails leading up to the event and after the event, so multiple banners needed to be created. It was important that they were all different but cohesive.
This was a postcard-sized handout with the schedule of events for the evening and a map on the back.