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ARIDA HERBA

branded identity

Arida Herba is an herbarium with a wide collection of dried plant specimen. The herbarium is a research facility and museum with three rotating exhibits and a tea cafe.

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Family of marks:

The parent mark for Arida Herba, was designed to be clean, contemporary and sophisticated. The lotus represents wisdom, growth and awakening. These three words represent science and research.

 

This parent mark was designed to be the main part of a system of marks. It was then broken down to create the children marks for the exhibits and tea room.

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Packaging Design:

The Tea Room is a cafe within Arida Herba. In conjunction with the rotating exhibits, a limited edition tea is released. The design of the tea tins were inspired by colors found in the imagery used to promote the exhibits.

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